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Research papers

Readership research for local free-sheets

Since April 1994 the Bundesverband Deutscher Anzeigenblatter (BVDA) and its member publishers have been pursuing their concept of systematic readership research for editorial and advertising marketing. On the basis of research standards, set up by...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Michael Wirkner
November 1, 1995
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Citation

Wirkner, M. (1995a, November 01). Readership research for local free-sheets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/readership-research-for-local-free-sheets